LinkedIn is your resume as a real estate agent on steroids. You’re able to include images, video, links, post on a feed like Facebook, receive endorsements/recommendations and – what we’ll get to in a minute – establish your voice in the community on a variety of topics that will receive a lot of attention.
The network works in tiers (think 6 degrees of Kevin Bacon) in which you have the people you are connected to (1st connection), their friends (2nd connection) and those people’s friends (3rd connection). Profiles that are not directly connected to you limit the information to shared to just the person’s name, position and company or just their position and company. A favorite feature for many is the ability to see who has viewed your LinkedIn profile. For a nominal fee each month, you can see even more and contact people directly who are not first connections.
Top LinkedIn Features for Real Estate Professionals
Don’t feel overwhelmed by the amount of data you feel you have to post. Write out what you’d like to write, refine it, run it by a few trusted colleagues and friends, then complete your LinkedIn profile in one bout. You can also hire a professional to help you write your story and experience.
Choose a photo that is personable but appropriate. It’s great to be more personable here as well. Instead of a stodgy navy suit, have a shot of you with a home you’ve sold in the back or just a more business casual shot. Make sure the photo is clear and shows as much of you from the shoulders up as possible.
Don’t forget to connect with people you know to get you started. Pretty soon, you will start receiving updates for you to accept invitations to connect.
Be sure to update your LinkedIn profile as new professional or personal accomplishments develop throughout your life.
Use discretion when employing your own voice. Keep it you but refrain from too many exclamation points, jokes or colloquial phrases. Be light but focused.
Do NOT spam people and push your real estate services through Inmail. This is a fast way to turn people off. LinkedIn is a great opportunity for you to organically grow a following and network, so focus on ways to share good information and connect naturally with others.
Used strategically and updated often, LinkedIn can be yet another effective tool in your arsenal to help establish your real estate brand.
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