Buffer, the social media scheduling app, recently analyzed more than 4.8 million tweets across 10,000 Buffer profiles to determine the best times to post on Twitter. Their findings? Among other things, best time to click for tweets in the U.S. varies by time zone. We’ve discussed before the best times to post on social media, so it’s a topic that we’ll continuously keep an eye on. For now, check out Buffer’s findings below to get some helpful hints where you live and work!
Best Time to Click for Tweets
- Los Angeles, San Francisco, etc. (Pacific Time): 10:00 p.m.
- Denver (Mountain Time): 7:00 p.m.
- Chicago (Central Time): 2:00 a.m.
- New York, Boston, Atlanta, Miami, etc. (Eastern Time): 2:00 p.m.
Interesting, right? The average in each time zone differs and, taking out large accounts with a high number of followers received a high engagement, it is hard to tell exactly why.
One thing to consider is that all time zones except Eastern Time showed the most clicks before or after work. This makes sense since people might not be able to get on Twitter between, say, 9 a.m. and 5 p.m. Perhaps the anomaly with the Eastern time zone is a high volume of Twitter activity just after lunch.
This data is not set in stone and won’t work for everyone, but it’s a great starting point for you to test if your tweets receive higher engagement at these times.
Highest Volume of Tweets
Compare this with the periods with the highest volume of tweets per time zone.
- Los Angeles, San Francisco, etc. (Pacific Time): 9:00 a.m.
- Denver (Mountain Time): noon
- Chicago (Central Time): noon
- New York, Boston, Atlanta, Miami, etc. (Eastern Time): noon
Quite the opposite! The key idea here is to note that with such a high volume of tweets, yours may get lost in the fold. A good experiment would be to see how your tweets do during the early morning or late evening hours. You can tweak this an hour or two before and after these times, too, to see if those times do better. Check your tweet analytics to determine what works for you.
So, while the data may seem a bit off from what you may have expected, the key takeaway is to experiment with your own Twitter account. Every one differs with audience size, type of information shared, type of audience, etc. Some specific areas to look at besides just the number of clicks include the number of retweets, replies and favorites you got. Which posts received these? What time of day? What day of the week? And what kind of information did you share (humorous, blog post, etc.)? It’s also important to look at if you shared a photo, a link or simply motivational prose.
At the very least, we hope this post and the information shared by Buffer gives you some inspiration and motivation to look a little more closely at your posting schedule and to pay closer attention to your specific data!
To learn more about Buffer’s specifics on worldwide and U.S. tweets, visit the original blogpost here.