How To Blog For Real Estate

Home Value Leads | September 28, 2013 | Marketing

Last week, we discussed how to get listing leads online and we mentioned blogging. A lot of people believe that the internet is for home buyers only, but that is no where near the truth. Today we are going to discuss how to blog for real estate, and specifically how to blog for sellers.

How To Blog For Real Estate: Know Your Audience

The key to writing a blog for real estate is to know your target audience. People are going to find your blogs based on what you write, so if you want to sell luxury properties don’t blog about foreclosures and investment properties. If you want to blog for sellers, then talk about what a seller will be searching for online. The biggest draw for sellers is going to be market reports and frequently asked questions.

How To Blog For Real Estate: Know The Language

Real estate agents throw around terms like CMA, DOM, inventory… all of which a potential buyer or seller knows nothing about. Know the language that your potential client will be speaking and know what they are typing into Google to find their answers. A seller would never search, “Get a CMA on my home” but they might search for “What is my home worth?” On the same token, a potential client probably won’t search for “what are the days on market in my neighborhood” but they might search for “how long does it take to sell a home in my neighborhood.” Knowing the language is a big part of knowing how to blog for real estate.

How To Blog For Real Estate: Know Where To Blog

There are a lot of places where you can blog. It all depends on how technical you are and how much you are willing to pay. A place like is a site where you can start up a blog for free and learn the ropes of blogging. Another great source are real estate specific blogging sites, such as Active Rain where you will find a community of real estate professionals that you can learn from. If you want the best results and don’t want anyone else to own your content, you can get your own WordPress real estate website designed for you.

How To Blog For Real Estate: Know What To Expect

Writing a blog for real estate is what I call a labor of love. The results are not fast and writing can be very difficult for some people. If you don’t like to write, don’t start a blog. There are tens of thousands of lonely and abandoned real estate blogs out there. If a potential client searches your name and finds a blog that was last updated 2 years ago, what are they going to think about your work ethic? Having a bad blog can cost you time and clients. Blogging is not a magic pill that will make you millions overnight, but it is something that you build on to form a good foundation that will be seen for years.

How To Blog For Real Estate: Use Calls To Action

Every single blog you write should have a single message and a clear call to action. If you are talking about a neighborhood, use a call to action such as “If you like this neighborhood, make sure to check out all of the homes for sale here.” When you blog about the market, make sure you end it with a solid call to action like “To find out what the market is like in your neighborhood, request a free home value report now.” (with a link to your Home Value Leads website, of course).

Learning how to blog for real estate is obviously not for everyone. It takes time, patience, dedication, and some basic technical knowledge. But it can also make a world of difference to your real estate business. Make sure you have a great way to capture those who come to your blog and point them over to your Home Value Leads website, which are highly optimized to convert potential sellers into leads. Check out our live demo and try a free trial today.

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Home Value Leads

Home Value Leads offers optimized lead generation for real estate agents using lead capture websites to grow home listing pipelines. We continually test all aspects of our lead websites to ensure high conversion rates at the lowest cost per lead. New features are added regularly to enhance the experience of potential sellers and listing agents.