In our ongoing effort to provide you more ways to create content for your blog, an important tactic is to basically not do it but invite other agents to be guest bloggers on your site. You can ask them to create a number of types of content to share with your audience so that you add a little more depth to your blog and can eliminate some of the work on your part (and who doesn’t want that?!).
More Reasons Why Guest Blogging is Great
Besides providing you more content, guest blogging can be a boon to the guest blogger by providing a back link to their website and improving their SEO. It’s an incentive that few people who know anything about search engine optimization would pass up, so it’s definitely worth a try.
In addition, inviting others to blog for you provides more topics that you may not have a full handle on. You will have yet another way for people searching for a particular topic to reach your website and, in turn, see all the other great content you’ve created as they peruse your site.
Different Types of Guest Bloggers
You don’t have to reach out to real estate agents to write for your site. You can ask clients to share their experiences, too. You can also create a survey that provides an FAQ-like post where clients answer questions on best practices that helped them to sell their home. Or you can create a page of testimonials that highlight some of the ways that you helped your clients in unique situations.
Think of the different services that that clients may find useful, too. Staging companies, mortgage lenders and the like can also share their knowledge and provide deeper insight into any topic related to the home selling or home buying process.
How to Get Guest Bloggers
You might now a slew of real estate agents with whom you’ve worked who have different, unique experiences to share on your website. Send an email out with a specific list of questions if you have a topic you’d like them to cover.
You can also try sending a private message on Facebook if you don’t have their email. It’s a great way to interact with clients, too, to remind them that you even have a Facebook page or to invite others who aren’t already following you to like your page.
You can also create a call to action on your blog in each post or a static message box at the bottom so people know of the opportunity to guest blog for you.
Don’t be afraid to ask others to write for you or to change up your topic as you discuss what your guest blogger writes. Make sure you link back and also have them link back to you when they mention on their website or social media that they have written a post for you and where to find it. You can also have them post the content on their own site with a message that the post was originally published on your website, with a link to your post hyperlinked to that message.