When it comes to real estate, we are out of business if we don’t have enough leads that turn into sales. When it comes to new agents or agents who are on a tight budget for whatever reason, the question always comes up, “How can I get free real estate leads?” Yes, free real estate leads actually exist, though they are often called referrals. In real estate as in any business, there are two things that you can leverage: Time and Money. If you want to save money, you will need to leverage your time to generate those free real estate leads.
Ways To Get Free Real Estate Leads
Past Clients – Your primary source of free real estate leads is going to come from past clients. If you have a database of past clients, make sure to keep in touch with them. Pick up the phone and make a call. Make sure to connect with them on social media. Ask them to do a testimonial for you; written is good, but if they will allow you to record them on your smart phone, the video (uploaded to YouTube) would make a much bigger impact on future clients.
Video – Since I mentioned YouTube, video is an amazing way to generate free seller leads. You probably have everything you need to get started: A smartphone or tablet and an email address. Pull out your phone or iPad and set it up to record yourself. Talk about what’s going on in a specific neighborhood. Talk about local events. Do a review of a local restaurant. Answer some frequently asked questions regarding real estate. Interview your preferred lender, title company, inspector, or landscaper about something that a home buyer/seller would care about. Video is huge right now, but it has lagged behind in real estate. Show people you mean business.
Open Houses – Probably the number one source of free real estate leads is open houses. If you don’t have any listings yet, find someone in your office who would like you to hold an open house for them. Post the open house on sites likes Craigslist, Kijiji, Backpage. Make sure the agent puts the Open House notification into the MLS, Zillow, Trulia, etc. As people come in, get their name, email address, and/or telephone number. After the open house, follow up with them and ask them what they thought, if they are interested, and if not ask if you can send them a list of other homes that are available in the neighborhood.
Volunteer – People love working with people who have a common interest. If you volunteer for Habitat for Humanity or the local Food Bank, people will start to recognize you. Once you become active, you can consider running for their board of directors or volunteer to head up a committee. This doesn’t just get you in front of members, but the entire community. When it comes time for these people to buy or sell their home, they will remember you and give you a call. Not only is this a great way to get free real estate leads, it is also very humbling and looks great on your resume of professional accomplishments when you are talking to a home buyer or seller.
Door Knocking – Yes, it is a tiring and tedious task, but remember we have to leverage time to save money. Pick a neighborhood that you want to dominate and go door to door in the neighborhood. There are any number of scripts that you can use: Tell them you have a buyer interested in this neighborhood and you would like to know if the homeowner would be interested in selling their home. Tell them you are collecting canned goods for the local Food Bank that you volunteer at. Pass out a local market report for their neighborhood. Let them know about the open house you are going to be doing this weekend and invite them to come see it. Get your name and face in front of them and you will be rolling in free real estate leads.
Networking – You aren’t the only one looking for free leads. Every business person out there loves to get free leads and this is the entire purpose of most networking events. Ok, these meetings are not usually totally free – you may have to buy a drink or lunch or something, but you were going to need to eat anyway, right? Mingle with the members of these groups and develop relationships with some of them. Discover which ones are the best at what they do and get their information. When a client of yours asks you if you know of a good landscaper or interior decorator, you will have a name and number you can give. Once you have developed these relationships, they will pass you free real estate leads when they have someone that needs your service. What are some other ways to get free real estate leads that you have had success with in the past?