For Every House You Sell Become a Stakeholder

Home Value Leads | August 15, 2018 | Uncategorized

One of our latest articles on Home Value Leads discusses 3 things that you can do to provide an exceptional client experience. Those 3 things are:  1) always respond within 24 hours, 2) get them a thoughtful gift, and 3) regularly share your behind the scenes efforts.

Those are all fantastic ways to provide an awesome client experience. Real estate agents must keep those 3 things in mind whenever you deal with a client.

In this blog, we discuss some about what a real estate agent can do to remain motivated to sell homes. The key to stay motivated is for real estate agents to become a stakeholder for every home they’re selling.

For Every House You Sell Become a Stakeholder

We first define what it means to be a stakeholder. Then, we discuss why you, the real estate agent, must always be a stakeholder when it comes to every home you sell.

What does it mean to be a stakeholder?

A stakeholder is a person who has an interest in, or investment in, and who is impacted by and cares about how it turns out.

The definition we’ve chosen is different than most business dictionary definitions of what a stakeholder is. The reason is because the real estate industry is very different than most every other industry. It’s important that our definition of stakeholder means something to us, to real estate agents.

Now that we’ve defined stakeholder, let’s break it down for real estate agents.

Why should real estate agents become stakeholders in every home they sell?

Notice that our definition doesn’t discuss a monetary investment? There’s a reason for that. Monetary investments don’t apply to us. We’re trying to sell houses, we don’t want to invest our money into houses.

Still, the word investment does mean something in terms of being a stakeholder. The reason? We must invest both emotionally and physically into every house we try to sell. The emotional investment is obvious.

We must work with both our clients and potential buyers. Potential buyers are purchasing a big ticket item. There’s emotion involved with doing that. Home sellers, after a sale is complete, must move out of their current home. Again, there’s emotion involved.

Our physical investment can take a toll. We must show the house. We must work with the seller to get the home in shape for a sale. We must drive back and forth, around the neighborhood, even. Sometimes, we must introduce sellers to individuals like contractors and other persons that can help them get the house ready for sale.

We must never discount either the physical, or emotional investment we put into selling a home.

That’s the key to understanding why we must become stakeholders in every home we sell. The key to understanding is knowing that we already are stakeholders in every home we sell. The interest should be there. We’re also most definitely impacted and care about how a sale turns out.

The thing that really automatically makes us stakeholders is the emotional and physical investment we take to sell the home. The more we decide to invest in selling a home, the bigger stakeholder we become. The bigger stakeholder we become, the more likely we are to sell the home.


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