When it comes to your leads, lovingly garnered from Home Value Leads or anyplace else, it’s the littlest thing—the thing that isn’t shiny, that isn’t new, that isn’t earth-shattering—that is the biggest thing of all.
That’s right, follow-up. Is this a groundbreaking revelation? Nope (or, at least, it shouldn’t be), but that doesn’t change the fact that a great many business people—REALTORS chief among them—either don’t do it at all or are terrible at it.
Riddle me this.
Why would you pay—whether it’s a bajillion dollars or just a few cents—good money for leads and then not do anything with them? I know a lot of real estate agents and I don’t know a single one who would intentionally torch money (y’all know this is true), but when you let follow-up fall through the cracks, that’s tantamount to sitting around, setting dollar bills on fire all day long.
I’ll pause for a minute while you guys collect yourselves. No, it’s OK. I’ll wait.
In this day and age, whether you’re part of a team or working on your own, there is no reason not to kick butt at follow-up. There are a more tools, apps, tricks and tips at your disposal than you could shake a stick at that will not only help you stay on top of your leads and make sure you’re keeping up, but to make sure that your follow-up is 100% solid awesome.
There are, in fact, so many options out there to help you out that we could go on ad nauseous for ages, but we’ll get you started with just a few:
A good point there (she says in her best Ferris Bueller voice). You spend lots of time and energy—not to mention money—building the leads in your database. Don’t squander all of that by forgetting to follow up. Have questions or a great follow up tool to recommend? Follow up in the comments below!
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Home Value Leads offers optimized lead generation for real estate agents using lead capture websites to grow home listing pipelines. We continually test all aspects of our lead websites to ensure high conversion rates at the lowest cost per lead. New features are added regularly to enhance the experience of potential sellers and listing agents.
The Ultimate Guide To Real Estate Lead Generation
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!