Do’s and Don’ts of Staging Client Listings

Renae | September 8, 2017 | Best Practices

Do's and Don'ts of Staging Client ListingsAs the listing agent, you’ve secured the client, thoroughly prepped them through the process and have the house ready to go on the MLS. Now, it’s time for staging!

Every agent knows, staging is an important part of promoting a property. It’s often the tipping point that helps sell a property more quickly – when done right. And, just as every property is unique, every agent has a different perspective on how best to stage it.

Here are a few do’s and don’ts that you or your clients can use to most successfully stage your next listing and see results.

Do’s of Staging a Listing

  • Furnish the Most Important Areas – You can save a lot of money by only focusing on the rooms that matter to home buyers. The living room, master, dining and, optionally, an office are the top rooms that truly need furniture to help potential buyers imagine and feel the livability of a space. Other areas of the home could include hung pictures or nothing at all.
  • Try Your Hand at Virtual Staging – Virtual staging is becoming more and more popular, especially if potential buyers are unable to actual visit a property. Use an app like roOomy to create custom 3D images of your properties, room by room, staged expertly by roOomy’s team. It’s easy, cost-effective and, according to agents who have used it before, fun to use.
  • Stage a Great Outdoor Area – Don’t forget the outdoor spaces of a property. A few potted plants strategically placed in certain corners as well as a simple but beautiful patio set can help potential buyers imagine a space where they can really hang outside. If there’s a pool, have a basket of towels and airy white curtains hung around the patio ready to welcome visitors.
  • Keep Everything Neutral – If your client is completely moved out, then it’s a good opportunity to create a blank canvas for potential buyers. Bring too bright walls to everyone’s level by painting them a solid neutral shade like light gray or taupe. Furniture should be clean and simple so as not to take away from the actual space.

Don’ts of Staging a Listing

  • Leave Staging for the Last Minute – When you are planning your marketing strategy for a listing at the beginning, why not include the budget and timeline for staging, too? This can save a lot of time and money as you can thoroughly research your budget and resources ahead of time.
  • Spend Too Much Money – Home staging companies can cost thousands of dollars per home. That’s great if you and/or your client can afford it. But if you can’t, you can also stage the home with existing furniture or rented furniture.
  • Hide the Best Features of the House – Make them stand out! Have an awesome fireplace? Add some interesting decor and fireplace accessories. Better yet, if it’s cold enough out, light it up and show open house visitors its potential.

 

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Renae

Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at www.revXmarketing.com. Want to guest post on Home Value Leads? Find out how!