Don’t Be a Pop-Tart Real Estate Agent: Part II

Renae | June 24, 2015 | Current Client Questions, Frequently Asked Questions, Industry Commentary

Pop Tart Real Estate Agent
photo by: Mike Mozart

Whenever we come across the latest technology that everyone seems to be raving about, it’s tempting to give it a try. But before you jump on the bandwagon for the hottest new organizational tool, lead generator or CRM, heed these tips to make sure you give each one a fair shot and to keep from being a “pop tart agent”!

Be Patient!

Real estate agents work in a fast-paced world. That’s why the best are the best – they’re able to adapt quickly to changing markets and situations so they never lose a step. When it comes to technology and real estate, however, put on the brakes – or at least coast for a bit! Try to give a product the chance to prove itself to you and for you and your team to adapt to it. The recommendation is a solid six months (yes, half a year) to truly measure its abilities and success. Why six? Besides the time it takes many people to adjust to a new technology or system, six months perfectly matches the sellers’ timeframe: the time, on average, that they take from the moment they think about selling their home to when they actually pull the trigger.

Create a Budget

In order to get a little, you’ve got to spend a little, as the saying goes. So if a commitment for six months to a system you’ve heard a lot about but haven’t yet tried makes you want to hide your wallet, think about this: If you get one lead from using that system, then it will have paid for itself. Outside of the cost, you’ll also have the benefit of knowing whether it’s a system that could work for you and your team in the long run. Don’t be afraid to pay for technology that your real estate business may truly need!

Different Strokes, Different Folks

If your friend Joe raves about the latest system, try to stave off your excitement long enough to do some research. Every real estate business is different, so it’s important to evaluate whether the system that worked for Joe will actually work for you. If Joe is super organized to begin with and loves technology, and you are the complete opposite, chances are, that system may not jive well with the way you operate on a daily business. The wrong match, like a bad relationship, can cost your business more in the long run than actually help it.

Say “Buh-Bye”

So now the six-month trial period is up. You and your team have done everything possible to make sure you’ve done the research, adjusted where possible and within reason to make the technology work for your real estate business. And, darn it, it just didn’t make a dent! Don’t be afraid to ditch a bad technology. You gave it a fair shot (if you had done your due diligence, of course) and now you can move on to the next one.

By following these tips, you’ll become a savvier real estate agent when it comes to technology and help your business grow.

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Renae

Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at www.revXmarketing.com. Want to guest post on Home Value Leads? Find out how!