Memorial Day will be the only national holiday to celebrate until the Fourth of July. It can also be a great opportunity to send out something memorable to your mailing list.
Most people think that Memorial Day may not be the ideal holiday to advertise for, but if you jump on it, you can stand out from the rest. True, many people will be on vacation, but a number will be available for the holiday, taking the opportunity to look at homes or take the plunge to sell, so you should be ready!
Memorial Day Postcards
Postcards are still a great way to get in front of potential clients and to garner leads. Every holiday gives the chance to create something tailored to the occasion, and Memorial Day is no different.
If you will be in town, you can share with others that listing before the holiday could get them the staycation buyers who would love to take the weekend to peruse the market for a new home.
If you have statistics that show that open houses are actually beneficial to have over the Memorial Day holiday weekend, then make sure you make mention of that. You can easily and boldly insert it into your copy to make a big impact with numbers.
Your Memorial Day postcard should be patriotic. Do you have a great shot of a street that you took in previous years where flags lined the street? If so, add small text at the bottom right to let them know that this is a local photo that you took. It gives your postcard a more personable feel.
You can also use a stock photo website like PhotoDune.net for inexpensive Memorial Day-themed photos.
This is probably the fastest way to get in front of leads. Again, using the same tactics that you would for the postcard, create a call to action to list their homes or encourage them to visit an open house you are hosting that weekend.
The great thing about an email blast is that you have more room to include both a call to sellers and a call to buyers. However, keep the information to a minimum. Perhaps create a blog post for sellers, touting the benefits of listing before the Memorial Day holiday and a separate blog post for buyers, with some tips to navigate myriad open houses during what may promise to be a busy house-hunting weekend.
Open House Barbecue
Open houses, contrary to what many may believe, are actually great to have during a holiday like Memorial Day. As much as you would think people are taking trips, some schools may not have let out, and therefore many families may opt to stay in town.
A unique way to host an open house and align with the Memorial Day holiday is to host a Memorial Day Open House Barbecue. What’s more, if you have a house listed with a great backyard and a grill or outdoor kitchen to make even the most enthusiastic of grillers jealous, use it!
Don’t forget to highlight this in your postcards or email blasts. If you don’t feel that handy with the grill, hire a local barbecue company and possibly ask them to co-sponsor as you promote their being at the event, too.
It may be a good idea to have people RSVP so that you can get a good count.
Memorial Day can be a great moment in the year to have themed promotions and to host some great open houses. What ideas do you have for real estate agents for the Memorial Day holiday weekend?