A list of posts in our real estate Marketing Real Estate Agent Industry Reports category.

Are Real Estate Agents Charging a Flat Fee Crazy?

A number of real estate firms looking to turn the industry’s standard system of charging a commission on its head are charging flat fees instead. Sure, we’ve heard about those MLS listing only flat fee services, but this is something different. We are talking about companies and brokerages who offer full service real estate listings […]

Home Value Leads Jan 26th, 2015

2015 Trends in Real Estate – Are You Prepared?

Last October, The Urban Land Institute and PWC joined forces once again for their annual report on Emerging Trends in Real Estate for 2015. Surveying more than 1,400 professionals including investors, fund managers, developers, property companies, lenders, brokers, advisers, and consultants, the report reveals opportunities for those in real estate to consider for the coming […]


Home Value Leads Jan 20th, 2015

Why Lowering Real Estate Commissions Will Do You No Good

Everyone knows you get what you pay for – your commission rate for your listing is no different. If you’ve thought about using this tactic to attract more sellers and sellers agents, think again. You may be hurting your prospects for larger commissions as well as your opportunities to attract more buyers. Your Value as […]


Home Value Leads Jan 15th, 2015

Real Estate Business Plan: Have You Done Yours?

Most real estate agents like you and I don’t usually review our past work to see what’s working and what’s not. Guess what? They are leaving money on the table or straight out throwing money away. There is a saying that goes “If you fail to plan, then you are planning to fail.” Have you done your 2015 real estate business plan yet? Here’s how.


Home Value Leads Jan 5th, 2015

NAR 2014 Profile Of Home Buyers And Sellers

At NAR Annual this past weekend, the National Association of REALTORS released its 2014 Profile of Home Buyers and Sellers report, highlighting key demographics and reasonings behind the residential real estate transactions of the past year. This gives us a glimpse into what the average person did, who the average person was, and how the average person went about their home purchase or sale. This type of data is important to gauge not only where we were last year but some insight into where we might be headed.


Home Value Leads Nov 10th, 2014

How to Target Free Motivated Seller Leads: Review of NAR Profile Of Sellers

The National Association of REALTORS annual conference is coming up in a few days where they will be releasing the annual “Profile of Home Buyers and Sellers” report for 2014. Some REALTORS, including myself, received an advanced copy and I have been studying it to determine where and how I can change my business. Reading through it, it is clear why seller leads should be your target for 2015 and why having a good platform to generate motivated seller leads is going to be important.

Home Value Leads Nov 3rd, 2014

What Is The Best Real Estate CRM?

If there is one common question that I see day in and day out, it is “What is the best CRM for real estate?” The problem with this question is that it varies from agent to agent and depends on what you need it to do and how you need it to function. The best […]

Home Value Leads Nov 3rd, 2014

How To Win In Real Estate: Be First

According to the National Association of REALTORS, over 60% of real estate transactions go to the first agent who gets there first. Are agents just that good or the clients that lazy? No, and there is a scientific reason that if you want to win in real estate, you need to be first. A German psychologist […]


Home Value Leads Oct 22nd, 2014

The Hypocrite Real Estate Agent

A post in a popular Facebook group brought up this article that says the BuyOwner.com CEO has hired a real estate agent to sell his home. If you aren’t familiar with BuyOwner.com, it is a site dedicated to helping For Sale By Owners sell their home without the help of a real estate agent. Ironic? […]


Home Value Leads Oct 16th, 2014

The Internet Revolutionized Our Real Estate Business

What can happen when 2 strangers with different backgrounds, skills, and jobs meet on the internet? They can start a revolution. Let’s go back in the Way-back machine. We are going to travel back in time all the way back to March of 2013. Real estate inventory was low. Every home that came on the […]


Home Value Leads Oct 1st, 2014