Digital marketing is a hot topic for many businesses, small and large alike. With a good portion of business marketing done online, analyzing ROI is a lot easier.
We said easier, but not necessarily easy. It takes time to learn how to effectively post, create content and connect with your audience online. Add another layer of effectively measuring the results from your efforts to make useful business and marketing decisions from them.
With traditional marketing, you’d be hard-pressed to find an effective way to measure your return on investment into them. Direct mail, print, broadcast and even out of home efforts can give you excellent exposure but make it difficult to crunch any stats.
Enter the Digital Marketer
With the rise of digital marketing channels has also come the rise of the digital marketer. These are talented professionals who know the ins and outs of digital marketing.
What are some of the responsibilities of a good one?
- Make a thorough assessment of current social media, website, email marketing and search engine search marketing (SEO and SEM).
- Provide SEO-friendly or otherwise engaging content for all channels.
- Perform A/B tests for PPC ads and email campaigns.
- Measure and report on analytics for all digital marketing tactics.
Why a Digital Marketer Can Help
If you’re fantastic at creating your own content for your real estate blog and social media channels and measuring results from your efforts and campaigns, then power on! But if you find that you don’t have the time, energy or interest to handle both, then you might want to hire a digital marketer.
A digital marketer can help pick up where you leave off in your marketing efforts. If you love writing and posting and get pretty good results from it, then maybe you need someone to do the analytical portion. Or vice versa.
You can also hire a couple of different people to tackle each of the duties. Someone can write SEO-friendly content. Your admin can tackle ensuring you are on all directories. Another person or company can handle only PPC ads. Depending on your budget, you can put together a fantastic group of digital marketing experts so you can maximize your online presence.
Where to Find Digital Marketers
You have several channels at your disposal to meet and hire digital marketers.
One good resource, if you have the time to sift through resumes and vet candidates, is by posting online. Indeed is a leading online job board these days to find great candidates. You can also post on LinkedIn.
Another great resource, if you have less time but a little more dough, is through a creative staffing agency. These are companies that specialize in connecting businesses, big and small, with highly specialized advertising, marketing, creative and digital professionals. You simply tell them what you’d like to find within your budget then they vet the candidates and set up the interviews for you.
Finally, don’t forget your personal networks! Let others know that you are looking for a digital marketer or more specifically an SEO, PPC or social media professional, if that’s what you need. Again, you’ll have to take some time to vet candidates and build your team.