Be the Agent Sellers Want to List with

Renae Virata | October 6, 2017 | Best Practices

Be the Agent Sellers Want to List withYou’ve heard it time and time again: Sellers often list their homes with the first agent they meet. While being first is a huge advantage, you’ll also do well to be worthy of taking on that role for prospective home sellers.

What It Means to Be a Valued Real Estate Agent

If you’ve ever scouted the Internet, then you’ll find article on article of tips for sellers. The availability of information and advice for homeowners has made them a more savvy bunch than ever before. Part of this is the information that guides them to find the right listing agent as well as online reviews and testimonials.

To be a desirable listing agent, it’s important to go back to the roots of any agent’s success: service. This means being helpful and available to your clients, knowledgeable about the process and easy to work with. You are working with people, after all!

Oftentimes, especially in a tight and competitive market, it’s easy to lose sight of these basic characteristics. You have your eye on the prize – and there’s nothing wrong with that. But, as with any business, if you can anticipate the needs of a client and take care of them along the way, then success will definitely come.

How to Become a Sought-After Listing Agent

So, how can you become a listing agent that homeowners trust and will refer to their family and friends?

  • Know Your Real Estate Stuff – Bookmark those websites that keep agents current on what’s happening in the real estate industry. You never know what questions will arise in your conversations with leads and clients. In addition, this will help you be truly consultative.
  • Listen to Your Clients/Leads – as you are in a service industry to a certain degree, you cannot rule out input from your clients. Ask probing questions, clarify questions and points that clients make and glean from the conversation what the client or lead may be feeling or actually need.\
  • Set Clear Expectations with Your Clients – Is there a particular time when your client and leads can expect to hear from you (or not)? Also, what goals have you set around each step in the selling process and the types of activity clients can be confident you will perform for them? Make this clear up front. And don’t be afraid to discuss this in detail and get their input. This can be important so everyone is on the same page.
  • Anticipate Needs – This is akin to keeping up with the latest in real estate and listing to your clients and leads. By doing your research on the latest best practices and topics, you can know what your leads and clients may be seeing. This, again, can help you be consultative and the most helpful.

An easy way to make known just how trustworthy you are as an agent is to constantly update your reviews and testimonials on not only your website but also your social media and online business listings. You can also lay it out on its own webpage a guide to working with you as well as expectations. By being clear and transparent up front, you can be sure you’ll start to hear that phone ring or get a “yes” on the first try.

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Renae Virata