Building a real estate email list takes time and effort, but it is well worth it both for generating real estate leads and building your relationship with them. The more subscribers you have, the more visitors you can attract to your website to learn about you and your real estate services.
The value of building an email list cannot be overstated. It costs little to no hard dollars to collect them. Most email newsletter software, like MailChimp for example, are free up to a certain number of subscribers with unlimited campaigns per month. You can employ a few simple strategies to help you build up your list and start taking advantage of the benefits of sending out a consistent real estate email.
Make It Easy to Subscribe on Your Website
Virtually every email newsletter software has a way to add in a static opt-in form. Place it in a prominent place so it’s easy to find on every page, including your blog posts, so you don’t miss out wherever a visitor to your site may end up. Somewhere at the top of every page, like in your sidebar, or on a prominent section above the fold on your homepage are great places to consider.
Many real estate agents ask about pop-up boxes, and those work great to make it easier to add the form on your page. However, you run the risk of a someone’s browser rejecting pop-ups. To avoid this risk, you can add both.
Your opt-in form should be pretty simple and easy to understand. The title of your box should set the expectation of what they are getting (your newsletter) and how often they will receive it (i.e. monthly). Usually you have an additional sub-header where you can include a sentence or two expounding on that expectation. This is a good opportunity to mention that you will provide tips, guides, local market stats and neighborhood information, for example. Bullet points keep it easy to read and help you keep your message clear.
Another way to keep your form simple is by only asking for their email. Beyond that, people might find the process too long and keep them from subscribing.
Make the Ask on Facebook
If you have a number of Facebook followers, then turn them into subscribers. Most email newsletter software applications have an option to help you do this so it ends up as a tab on your Facebook page.
Another easy way to do this is to create a landing page on your website to direct people from Facebook to your opt-in form. You can then click on the “Call to Action” button on the bottom of your Facebook page’s cover image and link your sign-up page there. Call the button “Sign Up” or “Subscribe” to let your followers know what the button will lead them to do. Add a list of bullet points on your landing page that includes the benefits of signing up for your newsletter.
Every once in a long while (say once a month), you can also ask your followers to subscribe to your newsletters through your posts. Every time you post something about your blog, you can also mention that they can subscribe to your newsletter to get the latest blog posts send to their inbox.
Include It on Your Email Signature
Every time you send an email is an opportunity to gain an newsletter subscriber. If you’ve created a landing page for your opt-in form that also lists the benefits as mentioned before, then you can link your call to subscribe to that page.
Try to keep your message to a short phrase like, “Get Monthly Real Estate Tips and Stats Each Month” or “Subscribe to My Monthly Real Estate Newsletter”.
Mention It in Every Blog Post
Blog posts are a great content resource for your newsletters, so let your readers know that they can get updates on new posts at the end of your blog post. In addition to including the sign-up form on your blog posts, include a sentence that hyperlinks to your sign-up page or let’s them know where to subscribe on the page. You can also include the call to action in a section of your blog post (somewhere in the middle, for example).
Make Sure Your Newsletter Has Share and Forward Buttons
Referrals for new subscribers is an often overlooked opportunity when building a real estate email list. Most email software will have a link asking subscribers to forward emails to friends and family, but if you don’t see one, include it in yours at the top or in the sidebar.
What ways have worked for you to build your real estate email list? Leave your comments below and share them with the Home Value Leads community.