One of our more popular blogs is about why real estate agents should advertise on social media. Advertising on social media allows agents to build and advertise their brands. But, social media is just a way to advertise their brands.
Real estate agents must also have a home base for their brand’s online presence. A real estate agent’s online home base, your online home base, is your website.
Check out 5 reasons why real estate agents need their own website.
5 Reasons Real Estate Agents Need Their Own Website
- Create and build your brand
Social media is a valuable tool to build your brand. But, it’s impossible for social media to build your brand as much as your own website. Social media marketing is about connecting with potential clients, becoming involved, etc. You can accentuate and build your brand, but you can’t create a brand.
Your website creates your brand. Then, use social media to accentuate and help build your brand.
- Establish expertise
Just because you write on Facebook that you’re a real estate agent, it doesn’t mean that anybody a) believes you, or b) cares. You must create expertise. The best way is through your own website.
In the eyes of most potential clients, real estate agents that take effort to create their own website are automatically experts. Why would anyone create a website about how they are a real estate agent if they aren’t really a real estate agent?
What’s the saying, “Put your money where your mouth is?” Real estate agents that have their own websites have already put their money where their mouths are.
- Network through your site
It’s difficult to network through social media sites. So many different opinions, so many different voices, invade social media platforms every day. It’s much easier to network via your own site where you can provide content that engages visitors to your site. Once they’ve sent you their email addresses, you can put them into your network.
- Educate clients
The most education you can provide on Twitter is a snappy sentence along with a link. You can start a conversation on Facebook, but you can’t really educate. Instagram is about photos and short, 15 seconds or so, videos.
You can actually educate your clients by posting blogs, or by discussing blogs that you’ve read. You can also educate clients by providing examples of what to do in certain situations. The more personal, your first person viewpoint, the better.
- Stay up to date on the industry
By linking your website to other relevant sites, you can stay up to date on the latest real estate industry news. More importantly? You keep your clients informed about the real estate industry. You could even put daily housing stats onto your site.
Don’t think of the 5 reasons to have your own website as 5 separate reasons. If you stay up to date on the real estate industry, you can educate your clients about the industry. Once you’ve established expertise, the more likely it is to use your site to network.
The 5 reasons are all valid. Get your own website and see where it takes you.