As a real estate agent, you know how important your personal website is. You also know when your website might do too much. Cluttered websites become ineffective websites.
Although that’s true, the opposite can also occur. Bare websites and sites that don’t meet client expectations, can end up costing real estate agents as much if not more than cluttered websites. Check out 4 ways real estate agents can meet website expectations.
4 Ways to Meet Real Estate Agent Website Expectations
When clients or potential clients log onto your website, they automatically internally debate your site’s merits. Because a real estate agent’s site should be a front-facing marketing tool, it’s necessary for real estate agent sites to satisfy expectations. Here are 4 ways you can do that with your site.
- Create a responsive design
Most people use their mobile phones to search site content more than they use their desktop computers. Knowing this, you must make your real estate agent site compatible with smartphone usage. That means creating sites to respond to touch screens as well as displaying images and text that works on smartphone screens.
To accomplish this, study your current site on your smartphone. Can you see the words and images? Did you create your site for desktop computers? Or, is your site perfect to view on a smartphone?
- Make sure it’s easy to navigate
Uneasy to navigate sites fail. It doesn’t matter what subject, or what industry. You should have a strategy to your real estate agent site’s navigation. Don’t just put pages up on your site. Think about what a client or potential client might touch first. Then, consider where you want the client or potential client to go.
Only do this after you’ve created your site for mobile phone viewing. If the design of your site doesn’t allow for smartphone viewing, it won’t matter how easy clients can navigate through it.
- Add listings
You worked hard for the right to list houses. Why wouldn’t you show clients and potential clients your current listings? Adding listings to your website immediately increases your websites effectiveness. It brands you as a professional, builds your brand, and says, “If you see something you like, let me know!”
- Display quality images
Without images, listings might attract responses. With images, listings have a better chance of attracting responses. If you display quality images to your listings, you should get plenty of responses.
Displaying quality images, instead of stock or pixelated images, shows professionalism. You should also interest potential home buyers right away. Not only that, but it shows that you care about your listings enough to show them in the best light.
Overdone real estate agent websites turn off clients and potential clients. So do bare websites and sites that don’t meet expectations. To meet client and potential client expectations, real estate agents should add listings and display quality images of those listings, create a responsive design website compatible with smartphone usage, and make sure the site is easy to navigate.