Not everyone has the necessary skills to become a real estate agent. Being a real estate agent isn’t just about selling houses or finding houses for buyers. There’s a lot more that goes into being a real estate agent then just passing a test and getting a license.
The very best real estate agents develop skills that help them create lifetime clients. In fact, to succeed as a real estate agent, you must develop skills that create lifetime clients. Competition is too tough in the real estate industry for you not to develop the skills that give you an edge.
3 Skills to Be the Best Real Estate Agent You Can Be
The 3 skills that you must have to be the best real estate agent you can be are: leadership skills, communication skills, and social relationship skills.
There’s some debate about what leadership skills are. Most write that true leadership skills are about inspiring others. Although that can be true, the fact is that when it comes to becoming a great real estate agent, your leadership skills are about understanding the needs and wants of your clients, and then deciding on the best way to lead your clients into making smart decisions.
You mustn’t necessary inspire an individual who wishes to buy a home. You must always provide leadership to the individual that wishes to buy a home. An example of the truly gifted real estate agent is the one who led home buyers away from purchasing a residence with an ARM loan right before the housing crisis started in 2008.
That’s the sign of a true real estate agent leader. Could you miss out on big scores by leading your clients away from bad deals? Most definitely.
But in the long run, it’s not only the right thing to do, it will help you create lifelong clients that could buy two, three, maybe, even four pieces of property from you.
Communication skills are necessary for any real estate agent to succeed. Communication isn’t just handing out facts. True communication involves handing out facts that help clients make smart decisions. Sometimes, those facts aren’t what a client wants to hear.
To do that, you must find out the best way to provide facts that clients don’t wish to hear. Emotional intelligence has a lot to do with effective communication.
Study up on EI if you’re not sure what it is.
Social Relationship Skills
Why do shows like House Hunters and House Hunters International have great ratings? It’s because they’re fun. Finding a house to purchase looks like a pleasurable experience. When you take on a client, you spend a lot of time with that client.
If you’re not trying to sell a house, you’re looking for a house for that client to purchase. That requires having enough social relationship skills to engage with the client on a specific level. It doesn’t mean you must party with the client during the next Dodger game. It does mean that you should realize that every time you meet with that client, it’s part sales and its part social.
A good way to think about it is that you’re performing social sales.
These aren’t the only skills that a real estate agent needs. The 3 skills above could take a real estate agent’s business to the next level, though. There’s plenty of literature on all 3 of the above skills.
Make sure to educate yourself if you believe you’re lacking in any one of the areas discussed in today’s blog.