Every great real estate agent has their secrets to success. Some have a knack for making personal connections everywhere they go; others secure future clients by attending events all around town.
However, the real secret to success that any real estate agent can implement – regardless of personality or cash flow – is to provide an outstanding client experience.
Here are three great ways that you can provide a memorable experience for your clients without stressing or spending much money.
1. Always Respond Within 24 Hours
As real estate agents, it’s easy to feel like we need at least four more arms to be able to field all the calls that need to be made on a daily basis. From connecting with closing parties to finalizing any documents with the local municipality, the list of calls to be made can get longer by the minute.
Even so, calling your clients back within 24 hours is a must-do for all agents hoping to create the best supportive agent-client relationship.
By returning all of their messages and calls – even if they just call worrying about an insignificant detail – you are showing your client that you care deeply about their emotions throughout the sale process, not just about the bottom-line.
If there is a time when you simply cannot talk to them about the at-hand issue, reach out to let them know that you’ve received their query. You can follow up with them later.
2. Get Them A Thoughtful Gift
It is never your responsibility as an agent to buy your clients expensive gifts.
It is, however, an excellent idea to boost the experience they have with you by picking up a small but thoughtful gift for them in celebration of their first offer, their closing, or another critical point in the sale process.
Pay attention to details that your client shares when they talk about their future plans for a property, what hobbies they enjoy, or even what foods they like to eat. From a small glass vase for their kitchen window to a ham for the holidays, these small gestures make all the difference.
3. Regularly Share Your Behind-The-Scenes Efforts
Because the client doesn’t always see the behind-the-scenes workings of the offer, negotiation, and closing processes, they may feel like things are stalling for no reason.
While you don’t need to overshare or confuse your client with excessive details, send them a simple message that gives them an overview of what’s happening without making things too complicated. Something like, ‘Hey Charlie, just letting you know that the lending office is reviewing our documents today. Let me know if you have any additional questions.’ would work very well.
Keeping them in the loop on details that they don’t need to know but might appreciate will help you stand out from other real estate agents that simply do not do this.
Staying Connected Is Key
There aren’t enough hours in the day to do everything that you wish you could do for your clients, but doing these three simple things is a great way to ensure your clients have a great experience.
Eric Worral has owned and managed rentals for over 9 years. Currently, he does marketing for RentPrep’s tenant screening service for landlords and property managers. He’s also the co-host of the “RentPrep for Landlords” podcast where he shares tips and insights on managing your rental properties.