As a real estate agent, you are an entrepreneur or at least have that entrepreneurial spirit, which means that time is your most valuable commodity. If you think about it, any time you lose in your daily life spent on the small tasks and things that are not as valuable to your business, you will never get back.
Why this spiel on how valuable time is? Because the more time you are able to free up, the more time you will have to dedicate to activities in your business that will reap greater rewards. In addition, you will be able to do more things in your life that bring you real joy, making you happier and, therefore, more successful.
So, what are the time sucks in your real estate business? Here are a few and how you can reduce the time you spend doing them.
1. Multi-tasking – Let Go of It! It may sound like a badge of honor to be able to say you can do five things at the same time, but are you doing any one task effectively or successfully? According to a study at Stanford University on multi-tasking’s effect on the brain and cognitive control, “people who are regularly bombarded with several streams of electronic information do not pay attention, control their memory or switch from one job to another as well as those who prefer to complete one task at a time.” Think of it like practice for your brain. The more you switch from task to task in a short period of time and the less you complete any given task, the more accustomed your brain will become to never focusing on any one thing. What do you end up with? Low-quality work or incomplete work and LOTS of frustration.
2. Scattered Appointments – Reign Them In! As soon as you schedule a lunch, meeting or showing, go ahead and enter that into your calendar. Better yet, have your calendar app on your phone and set meetings on the spot. Invite the other parties as you make the appointment and set alarms for two hours (to get ready and have time to leave) and 30 minutes to one hour before (depending on when you need to leave for the appointment). Make a regular habit of checking your calendar for the day on Sunday night, the day before and the day of to see what your day is like.
3. Mundane Tasks – Give Them a Place in Your Calendar! There’s nothing worse than forgetting to do something important for your business that you just didn’t seem to have time to do in between all those listing appointments, lunches and other obligations. Some things just have to get done: following up on leads, submitting real estate documents and agreements, marketing, maintaining budgets, market research. The list goes on and on.
So how do you manage these manifold but important responsibilities? Figure out the slowest days of the week and the slowest times on those days. Block out time to take care of these tasks, keeping in mind that some of these may have to be repeated daily for timeliness. For research, marketing and budgeting, this is where hiring an assistant, as we’ve mentioned before, comes in handy! You can event hire a virtual assistant on project-by-project basis to at least do research, graphic design, social media and website maintenance.
These are just a few simple things that you as a real estate agent can do to generate more valuable time in your real estate business. What quick tips and tricks have you implemented to save time?